Good vs Evil in King Lear Essay

Life will always bestow us with choices which we must wisely choose either a moral or immoral response to. Shakespeare exemplifies goodness and wickedness in King Lear. The play presents a powerful manifestation of loyalty, specifically through the characters Kent, Edgar, and Cordelia. Kent’s unrestricted loyalty to Lear remains stable throughout the play. He recognizes Lear’s tragic flaw and remains faithful, even after being banished. His reliability is further divulged when he attacks Oswald, Goneril’s loyal servant. Kent’s defensive actions result in him being placed in the stocks. This sacrifice adds to his loyal attitude of pursuing the King’s well-being and safety. Oswald is loyal to Goneril, and acts well as a contrasting character to Kent. They both share the attribute of loyalty; however Oswald’s loyalty is based on immoral decisions, while Kent’s is not. Following Lear’s death, Kent foreshadows that he too will pass on, reuniting himself with Lear. Furthermore, Edgar is betrayed by his evil, manipulative brother, and he is forced to disappear. Edgar’s goodness is displayed when he treats Gluocester with kindness, regardless of his father’s misjudgment. In addition, Edgar gives his father strength by saving his life making him believe a deity has saved him from jumping off a cliff. This renaissance causes Gluocester to think and act more wisely in future endeavors. Edgar and Kent’s morality and loyalty are not affected by their mistreatment provided by their superiors, which ultimately verifies them as accurate symbols of good. Cordelia is an exemplar for true virtue in her acts of forgiveness and loyalty towards her father. Lear, distressed by his beloved daughter’s response of â€Å"nothing† to his love test, banishes Cordelia and denies her any land and power. Lear turning his back on Cordelia foretells destruction, since she is one of the only people in Lear’s life that is loyal and express’s genuine feelings towards him. Furthermore, she foreshadows her death by returning to the kingdom to the aid of her father. She understands the dangers of returning, but despite these dangers she continues to emanate loyalty. Shakespeare delivers the existence of suffering through the presence of good and evil. Through Kent, Edgar, and Cordelia, Shakespeare has made it apparent that evil is unavoidable, yet virtue, loyalty, and forgiveness is rooted to everyone. It takes certain individuals to have the courage and power to be able to express these moral characteristics.

Role Clarity Through Competency Mapping

04-Oct-12 1 Human Resource Management: Overview Management Essentials †¢ Management is the process of efficiently and effectively achieving the objectives of the organization with and through people. What is an Organization? Purpose Structure People Management Essentials †¢ Primary Functions of Management – Planning – establishing goals. – Organizing – determining what activities need to be done. – Leading – assuring the right people are on the job and motivated. – Controlling – monitoring activities to be sure goals are met. Human Resource Management †¢ process of acquiring, utilizing, improving, and preserving an organization's orkforce. †¢ set of organizational activities directed at attracting, developing, and maintaining an effective workforce. All accomplished to achieve organizational objectives Human Resources Process Recruitment Orientation/ Training Human Resource Planning Performance Compensation E xternal Influences External Influences Disengagement Selection Organizational Boundaries Organizational Boundaries 04-Oct-12 2 HRM Process 1. Human Resource Planning: – Forecasting Demand Supply and Job Analysis. 2. Staffing the Organization: – Recruitment, Selecting, and Orientation. 3. Developing the Workforce: – Training and Performance Appraisal. . Compensation and Benefit: – Wages and Salaries, Incentive and Benefit Programs. Basic Functions of HRM †¢ Staffing †¢ Human Resource Development †¢ Compensation †¢ Safety and Health †¢ Employee and Labor Relations Importance of HRM to an Organization †¢ concerned with the â€Å"people† dimension. – it is both staff (support) function (assists line employees) and function of every manager’s job. Importance of HRM to an Organization †¢ The Strategic Nature – – support the business strategy; †¢ assist in maintaining competitive advantag e. – determines value added to the organization; Importance of HRM to an Organization Changing Environment, Changing HR managers’ roles (HRM today requires a new level of sophistication): – Jobs have become more technical and skilled. – Employment legislation has placed new requirements on employers. – Traditional job boundaries blurred with advent of project teams, telecommuting, etc. – Global competition has increased demands for productivity. Human Resource: Certification Recruiter EEO coordinator Training specialist Labor relations specialist Job analyst Compensation manager HR Certification 04-Oct-12 3 ENVIRONMENTAL INFLUENCES ON HRM Recruitment Orientation/ Training Human Resource Planning Performance CompensationOrganizational Boundaries External Influences Disengagement Selection External Influences Organizational Boundaries legal considerations political parties unions shareholders society competition customers economy technology un anticipated events labor market HUMAN RESOURCE MANAGEMENT Internal Environment External Environment Marketing Operations Finance Others†¦ legal considerations labor market society political parties unions shareholders competition customers technology economy unanticipated events Organizational Environments: Review ENVIRONMENTAL INFLUENCES ON HRM Environmental Influences on HRM †¢ Legal considerations †¢ Labor market Society †¢ Political parties †¢ Unions †¢ Shareholders †¢ Competition †¢ Customers †¢ Economy †¢ Technology †¢ Management Thought †¢ Unanticipated events Environmental Influences on HRM †¢ Legal Considerations – Governmental Legislation; national/local. – Laws directing employer and employee actions. †¢ Labor Market – Potential employees located within certain geographic area; always changing. – Workforce diversity. Environmental Influences on HRM †¢ Society (ethics/soc ial responsibility) – Act ethically and responsibly, to remain acceptable to the general public. †¢ Unions – Group of employees. – Bargain (joint decisions) with management n members’ behalf. – Third party dealing with the company. 04-Oct-12 4 Environmental Influences on HRM †¢ Shareholders – Owners. – May challenge management’s programs. †¢ Competition – In product/service and labor markets. – Maintain supply of competent employees. Environmental Influences on HRM †¢ Customers – Employment practices not to antagonize†¦ – Capable workforce for quality output. †¢ Economy – Booming: difficult getting qualified workers. – Downturn: more applicants available. – Different economies in same country. Environmental Influences on HRM †¢ HR Technology – Innovations has led to Human Resource Information Systems (HRIS). HRIS: (Assignment – WHA T IS HRIS? ) †¢ used to obtain and track information for HR decisions: recruitment, benefits administration, safeguarding confidential information. – Social Networking †¢ Virtual community: people use internet to communicate: blogs, LinkedIn, Facebook, etc. Environmental Influences on HRM †¢ Management Thought (Management practices) – Scientific management – Behavioral approach – System approach (Reading Assignment) – Contingency approach Environmental Influences on HRM †¢ Unanticipated Events – Unforeseen occurrences. – Require tremendous amount of adjustment. CHANGING STRATEGIC ROLE OF HR 04-Oct-12 5Changing Strategic Role of HR †¢ HR’s Changing Role: Questions †¢ Can some HR tasks be performed more efficiently by line managers or outside vendors? †¢ Can some HR tasks be centralized or eliminated altogether? †¢ Can technology perform some of the tasks that were previously done by HR per sonnel? Changing Strategic Role of HR †¢ Who is Responsible for HRM Tasks? – Human resource managers – HR outsourcing – Professional employer organization (employee leasing) – Line managers Changing Strategic Role of HR †¢ Human Resource Manager – Historically , responsible for HR functions. – Staff capacity; support other managers on HR matters. Today, getting smaller. †¢ HR Outsourcing – Transfer of responsibility to external provider. Changing Strategic Role of HR †¢ Professional Employer Organization (Employee Leasing) – Company that leases employees to other businesses: becoming common – Advantages: †¢ Economies of scale. †¢ Greater job mobility for workers. †¢ Job security through leasing company. – Disadvantage: employee loyalty. Changing Strategic Role of HR †¢ Line Managers – Involved, by nature of their jobs. – Now performs HR specialists’ job due to automation processes: †¢ record keeping †¢ recruitment/selection †¢ performance appraisal †¢ etc Questions†¦

An overview of scrum methodology

An overview of scrum methodology Software development organizations have become more interested in agile methodologies, whose focus is client collaboration, individual value, and adaptation to change. Scrum is a framework within which people can address complex adaptive problems, while productively and creatively delivering products of the highest possible value. Scrum makes clear the relative efficacy of your product management and development practices so that you can improve. The Scrum framework consists of Scrum Teams and their associated roles, events, artifacts, and rules. Each component within the framework serves a specific purpose and is essential to Scrum’s success and usage. What is the scrum? Scrum is a framework for managing work with an emphasis on software development. It is designed for teams of three to nine developers who break their work into actions that can be completed within time-boxed iterations, called sprints (typically two-weeks) and track progress and re-plan in 15-minute stand-up meetings called daily scrums. Approaches to coordinating the work of multiple scrum teams in larger organizations include Large-Scale Scrum, Scaled Agile Framework (SAFe) and Scrum of Scrums, among others. Scrum values:- Scrum is a feedback-driven empirical approach which is, like all empirical process control, underpinned by the three pillars of transparency, inspection, and adaptation. All work within the Scrum framework should be visible to those responsible for the outcome: the process, the workflow, progress, etc. In order to make these things visible, scrum teams need to frequently inspect the product being developed and how well the team is working. With frequent inspection, the team can spot when their work deviates outside of acceptable limits and adapt their process or the product under development.[18] These three pillars require trust and openness in the team, which the following five values of Scrum enable:[14] Commitment: Team members individually commit to achieving their team goals, each and every sprint. Courage: Team members know they have the courage to work through conflict and challenges together so that they can do the right thing. Focus: Team members focus exclusively on their team goals and the sprint backlog; there should be no work done other than through their backlog. Openness: Team members and their stakeholders agree to be transparent about their work and any challenges they face. Respect: Team members respect each other to be technically capable and to work with good intent. Scrum roles:- The three roles defined in scrum are the ScrumMaster,the product owner, and the Team (which consists of Team members). The people who fulfill these roles work together closely, on a daily basis, to ensure the smooth flow of information and the quick resolution of issues. ScrumMaster The ScrumMaster (sometimes written â€Å"Scrum Master,† although the official term has no space after â€Å"Scrum†) is the keeper of the process. The ScrumMaster is responsible for making the process run smoothly, for removing obstacles that impact productivity, and for organizing and facilitating the critical meetings. The ScrumMasters responsibilities include Removing the barriers between the Development Team and the Product Owner so that the Product Owner directly drives development. Teach the Product Owner how to maximize return on investment (ROI), and meet his/her objectives through Scrum. Improve the lives of the development Team by facilitating creativity and empowerment. Improve the productivity of the development Team in any way possible. Improve the engineering practices and tools so that each increment of functionality is potentially shippable. Keep information about the Team’s progress up to date and visible to all parties. In practical terms, the ScrumMaster needs to understand Scrum well enough to train and mentor the other roles and educate and assist other stakeholders who are involved in the process. The ScrumMaster should maintain a constant awareness of the status of the project (its progress to date) relative to the expected progress, investigate and facilitate resolution of any roadblocks that hold back progress, and generally be flexible enough to identify and deal with any issues that arise, in any way that is required. The ScrumMaster must protect the Team from disturbance from other people by acting as the interface between the two. The ScrumMaster does not assign tasks to Team members, a task assignment is a Team responsibility. The ScrumMaster’s general approach towards the Team is to encourage and facilitate their decision-making and problem-solving capabilities so that they can work with increasing efficiency and the decreasing need for supervision. The goal is to have a team tha t is not only empowered to make important decisions but does so well and routinely. Product Owner The Product Owner is the keeper of the requirements. The Product Owner provides the â€Å"single source of truth† for the Team regarding requirements and their planned order of implementation. In practice, the Product Owner is the interface between the business, the customers, and their product related needs on one side, and the Team on the other. The Product Owner buffers the Team from the feature and bug-fix requests that come from many sources and is the single point of contact for all questions about product requirements. Product Owner works closely with the team to define the user-facing and technical requirements, to document the requirements as needed, and to determine the order of their implementation. Product Owner maintains the Product Backlog (which is the repository for all of this information), keeping it up to date and at the level of detail and quality, the Team requires. The Product Owner also sets the schedule for releasing completed work to customers and make s the final call as to whether implementations have the features and quality required for release. Team The Team is a self-organizing and cross-functional group of people who do the hands-on work of developing and testing the product. Since the Team is responsible for producing the product, it must also have the authority to make decisions about how to perform the work. The Team is therefore self-organizing: Team members decide how to break work into tasks, and how to allocate tasks to individuals, throughout the Sprint. The Team size should be kept in the range from five to nine people, if possible. (A larger number make communication difficult, while a smaller number leads to low productivity and fragility.) Note: A very similar term, â€Å"Scrum Team,† refers to the Team plus the ScrumMaster and Product Owner. Scrum pros:- Scrum can help teams complete project deliverables quickly and efficiently: Scrum ensures effective use of time and money Large projects are divided into easily manageable sprints Developments are coded and tested during the sprint review Works well for fast-moving development projects The team gets clear visibility through scrum meetings Scrum, being agile, adopts feedback from customers and stakeholders Short sprints enable changes based on feedback a lot more easily The individual effort of each team member is visible during daily scrum meetings Scrum cons:-Nothing is perfect, and the Scrum methodology is no exception. In some cases, Scrum is combined with other project management techniques that can help resolve some of these drawbacks: Scrum often leads to scope creep, due to the lack of a definite end-date The chances of project failure are high if individuals arent very committed or cooperative Adopting the Scrum framework in large teams is challenging The framework can be successful only with experienced team members Daily meetings sometimes frustrate team members If any team member leaves in the middle of a project, it can have a huge negative impact on the project Quality is hard to implement until the team goes through the aggressive testing process Scrum process:- Needless to say, proper planning and smart decision making can help you get past these disadvantages with the Scrum methodology. For example, in larger teams, each member needs to have defined roles and responsibilities with definite goals, so that there is no compromise on quality and no excuse for failure. This will keep the team focused to project goals. Plus, the ScrumMaster needs to guide the team effectively to avoid pitfalls and ensure 100% project success.

Journal Type Paper Essay Example | Topics and Well Written Essays - 2500 words

Journal Type Paper - Essay Example This paper shall discuss wildlife-based tourism, its attractions, and its negative and positive impact on wildlife, on the patrons, and Mother Nature in general. It shall discuss how it has successfully drawn in a largely European, middle class and affluent group of tourists to both the benefit and the detriment of the wildlife. In recent years, African safaris have become a very attractive activity for many tourists, but never more so than for the European, middle-class, and affluent ones. Big-game hunting, which is part of the African safari experience, has attracted many middle and high-class tourists from the Western hemisphere. These affluent tourists are very much willing to spend large amounts of their money in order to have the opportunity to get away from their normally stressful lives. These tourists also seek the thrill of being immersed in wilderness adventures while being able to relax in a more natural environment. They seek these adventures in order to relieve their stress and anxiety; in some instances to experience the spiritual and profound (Newsome, 2005). The big-game hunting sport usually culminates in the awarding of trophies for the best hunter among the participants, but this achievement usually plays a secondary role to the natural adventure that they get to experience through wildl ife-based tourism. This form of wildlife-based tourism is only seen in countries and areas with strict and capable monitoring measures in place. This ensures that big-game hunting does not unnecessarily endanger ecological balance and is safe for tourists. And the most important benefit on the part of the government and the locals is that big profit is coming in from this wildlife-based tourism. â€Å"Returns to governments accrue from land leases and trophy fees, apart from the indirect economic benefits of tourism† (Roth & Merz, 1997). This income flow is very much

Social Media Analysis and Customer Behaviour Research Proposal

Social Media Analysis and Customer Behaviour - Research Proposal Example With this accessibility and transparency of information the decision making process of the consumer is highly influenced. Traditional methods of advertising through the use of mass media have become highly ineffective as the consumers are eager to seek more information directly from the company. Therefore, companies have to work the market and find out the reception of the consumers to their brand, what influences their decisions positively and negatively (Lee, 2013). In this paper we shall examine the influence of social networks on the decision of a buyer. The first segments will presents an introduction to the chosen theme which includes the background and statement of the problem, the objectives and significance of the study, in the next chapter relevant information on literature review will be clearly provided from previous specialized studies. The third chapter will describes the research methodology and data analysis and final conclusions of the study. Marketing was done mainly through the mass media, advertisements would run on televisions and announced on the radios. Telemarketers would call consumers to market their brands and offer promotion services. This was all done beforeinvent of the online platform. The consumers would rely on the information offered by the manufacturers on the advertisements about the products.In the 20th century the internet was in full force and various social sites would connect people online, through easily- accessible and innovative features various social sites have linked people from different places in the world and has helped the layman connect with professionals. The use of mobile based platforms has increased the online presence of consumers as most people subscribe to different social sites. Companies have embraced this trend and established multiple accounts that offer customers services to their consumers. The online presence has made today’s consumer more divulging with

Acquiring Business Communication Skills Necessary for Business Essay

Acquiring Business Communication Skills Necessary for Business Graduates - Essay Example From this study it is clear that at the same time, in the process of effective communication, all participants who take part in this process must possess proper and equal knowledge, after completion of the process. So, success of information distribution and evaluation, after a communication process, implies adequacy of the concerned communication skills. Good communication skills enjoyed by an individual helps him or her to experience an enhancement in all domains of life. The context of the paper will first identify and evaluate the types of general communication skills and then, will analyze the types of business communication skills. After this, the paper will state some empirical cases, which shows that business communication has significantly helped in improving the business of certain organizations. Finally, the researcher would precisely recommend the required communication skills for students of the University.  This paper outlines that  interpersonal communication skill s are attributes required when individuals are in a face-to-face communication process. It involves two or more individuals. Verbal communication is a type of interpersonal skill. This skill elaborates effectiveness of the speech of an individual.  Non-verbal interpersonal skill comprises God-gifted attributes like, personal appearance and self presentation. The effectiveness of such a communication process depends on body language, gestures, facial expression, signals and physical outlook of the communicator.

About Articles Of Confederation Essay Example | Topics and Well Written Essays - 750 words

About Articles Of Confederation - Essay Example The confirmations by the 13 states involved were accomplished in early 1781. Before the ratification was complete, the article provided local and international legality for the continental congress to direct America evolutionally war. In addition, the article could conduct mediation with Europe and also deal with territorial affairs. However, the feeble government produced by the article became an issue of concern for nationalists involved. The confederation article had a lot of weaknesses. Firstly, it had a unicameral legislature which allowed a single vote per state. This unicameral legislature left the countries with only one legislative or parliamentary chamber. This was because the majority could not vote to pass legislation and amend the articles as they wanted. The article left the 13 states and the central government without the separation of powers. In additional to these problems, central government had no power to collect taxes, raise an army, or even control trade. With the one vote per state to change or amend the article, it left the 13 nations plus the central government without the division of powers. With a 2/3 majority need to pass laws made the changing of the article difficult. In order to make the changes on the article, they needed 9 of the 13 states to approve which was very difficult. 1. This shows that the article left the central government weak since the states maintained a majority of power. Limits in the article The delegates to the first and second congresses did not fix the terms of service. However, the members of the congress under the confederation articles were selected by state legislature annually. With the restriction that, no single person would be able to become a representative for more than three years. This is found in confederation article (v). This made the first national legislative body in the United States to operate with term limitations. During the time of confederation article existence, the service of delegate who had violated the term restrictions was challenged many times. The congress organized a committee on qualifications to determine whether any of the members were tarrying beyond their appointed terms. One of the delegates found was Samuel Osgood of Massachusetts. He was found ineligible for the service because he had served for three years after the ratification of the Articles. This caused Osgood to withdrawn from the office 3. Other del egates were investigated, primarily for serving beyond the one year for which they had been elected. Other controversies ensured that over the exact date of electing the delegates from Rhode Island, and they refused to vacate from their seats. The concern was that prolonging the controversy would disrupt the proceedings of congress; the Committee of Qualification dropped the matter. In many ways, the limit of the confederation article has helped the operation of the congress today. Firstly, it has come up with good constitution that governs citizens in a better way. Presidents now cannot exceed certain term set by the constitution. This allows more people to participate in the offices and bring change in the country in question. It has also improved the democracy of citizens where they are able to vote for the leaders they desire and think they will rule them the best 3. The limitation on raising an army has led to reduction of war among states because the nation had lived together for a long period without fighting. Article 10 made provision for functioning of the committee of state and for the possible admission of Canada 4.This shows that, if this article was carried out, Canada

A Double Diamond Comparison of the Automotive Industry of China, Essay

A Double Diamond Comparison of the Automotive Industry of China, India, and South Korea - Essay Example The prime merit of executing the model of Double Diamond is that the model forces different government leaders as well as businesses to think about management strategies and public policies in a different ways. The model has been viewed to depict certain valuable factors or attributes through which competitive advantages can be generated by a considerable level. It has been apparently observed in this similar circumstance that various industries have applied this particular model in order to enhance as well as raise their competitiveness by focusing upon the different attributes of the model. According to Porter, the four broad attributes of the model determines the competence level at large. A detailed explanation of these attributes has been provided hereunder: Related and supporting industries refer to one of the most pervasive findings of Porter’s model. The findings state that when there lays large industry presence in an area then it will certainly increase market competition and higher risk of losing employment Firm strategy, structure and rivalry refer to the business market competition that eventually makes the organisations to develop their different products and attain superior competitive position over their chief market contenders (Tallman, 2010) In order to explain the differences between the Double Diamond Model and Porter’s Diamond Model, it has been apparently observed that the newly revised model of Porter i.e. Double Diamond Model emphasises upon certain important aspects through which superior competitiveness can be attained. The aspects comprise technological innovation, domestic competition and general infrastructure among others. It has been viewed in this particular context that the newly revised Double Diamond Model elaborately discusses various significant factors that can raise competitiveness by a greater extent as compared to Porter’s Diamond Model. The

Accounting Essay Example | Topics and Well Written Essays - 500 words - 34

Accounting - Essay Example Therefore, what matters is quality decision and hence the need of managerial accounting in an organization. Unlike in financial accounting, the decisions made in management accounting are meant for internal users only. The internal users of information are the top managers, employees and departments in a company. Many organizations use enterprise resource planning system (ERP) to report, gather, arrange and supply information and converting it into meaningful information for decision making (Jackson, Sawyers & Jenkins, 2009). Managerial accounting is a career unit and helpful to students as it prepares them on their duties and responsibilities as future managers (Jackson, Sawyers & Jenkins, 2009). In management accounting, students are taught costing methods, decision making techniques and pricing methods which are the core functions of a manager. Also, students get conversant with ways to solve accounting problems like cost minimization and profit maximization techniques. Students are able to acquire the main concepts in both financial and managerial accounting, which changes their attitude to accounting as a discipline. Accounting as a profession is essential to everybody since it is practiced in all sectors. This forms the basis of future successful entrepreneurs in the society. Therefore, managerial accounting matters to student as it is applicable in all careers especially in decision making. The role of a manager is beyond controlling and issuing commands and directives. There are many skills that a manager should have in order to manage the activities in an organization. Good communication is very vital in an organization, and without it everything will be disorganized. Many companies look for competent leaders with good communications skills as a qualification. Managers with reputable organizational skills tend to improve the performance of a business as they make things done in an organized manner.

Antigone the Ideal Leader Essay Example | Topics and Well Written Essays - 500 words

Antigone the Ideal Leader - Essay Example Only a few dare to support what is right, irrespective of being vulnerable to a wrathful and violent opposition. Sophocles' Antigone is one such literary character that exudes with the requisite nobility, strength and courage to stand for what is right, despite facing the risk of being susceptible to an unfavorable and avoidable outcome, which is the true and unexceptional trait of a natural leader. In Sophocles' famous tragedy Antigone, the central character Antigone is presented and unraveled amidst a unique and peculiar set of circumstances, where she is a hapless witness to the dereliction of the cherished morals and ideals, not only by her near and dear one's like her sister Ismene, but also by the people who are supposed to uphold the righteousness in Theben society, like Ceron, who comes to power in Thebes after the civil war. At the centre of the tragedy lies the body of Polyneices, Antigone's brother and one of the important leaders of the Thebe's civil war. The new king of Thebe, Ceron decides to deprive the body of Polyneices of all the holy rites and a decent burial, by ordering it to be left lying in an abandoned and disgraced state on the battlefield, to be consumed by carrion animals.

Uht Milk Essay Example for Free

Uht Milk Essay I, the undersigned, hereby declare that the project report entitled â€Å"To study and analyse the consumer behavior of Ultra heated milk across Tamil Nadu† written and submitted by me to University of Pune, in the partial fulfillment of the requirement for the award of degree of Masters of Marekting Management under the guidance pf Prof. A. Ramakumar. This is my original work and the conclusions drawn therein are based on the material collected by myself. Place: Pune Date:Aruna Sampath Kumar CERTIFICATE This is to certify that project titled â€Å"To study and analyse the consumer behavior of Ultra heated milk across Tamil Nadu† at Cavin Kare Pvt. Ltd is a bonafide work carried out by Miss. Aruna Sampath Kumar, 2nd year MMM student of Sinhgad Institute of Management, Vadgoan, Pune in partial fulfillment of MMM degree of Univeristy of Pune. She has worked under our guidance and direction. Signature of DirectorSignature of Project Guide Dr. Daniel PenkarProf. A. Ramakumar Date:Date: Place: PunePlace: Pune ACKNOWLEGDEMENT I take this opportunity as privilege to express my deep sense of gratitude to Dr. Daniel Penkar – Director, Dr. Rupali Jain- Jt. Director and Dr. Shivaji U Gawade- Head Research, Sinhgad Institute of Management, Pune for their continous encouragement, invaluable guidance and help for Completing the present research at work. They have been a source of Inspiration to me and I am indebted to them for initiating me in the field of research. I am deeply indebted to Prof. A. Ramakumar, my project guide, Singhad Institute of Management , Pune, without his help completion of the project was highly impossible. I take this opportunity as a privilege to articulate my deep sense of gratefulness to Mr. Aldrin Joseph-Marketing Manager of Cavin Kare. Pvt. Ltd. Their encouragement and valuable guidance are gratefully acknowledged, I would also like to thank Mrs. Jessima Yasmin-Product Manager, for guiding and supporting me throughout my project. I would like to acknowledge all my family members and friends for their help and support. Lastly, I convey my gratitude to all those who directly or indirectly related to this project and helped me to complete this project report. Thanks and regards, Aruna Sampath Kumar INDEX Chapter No| Contents| Page No| *| Executive Summary| | 1| Introduction| | | 1. 1 Introduction| | | 1. 2 Objective of the Study| |. | 1. 3 Scope of Project| | | 1. 4 Limitations of Project| | 2| Conceptual Background| | 3| Profile of Organisation| | | 3. 1 Corporate Profile: Cavin Kare Group| | | 3. 2 Partnerships| | | 3. 3 Various Brands under Cavin Kare| | | 3. 4 Cavin Kare Diary Division| | 4| Research Methodology | | | 4. 1 Source Method of data collection| | | 4. 2 Method of data collection| | | 4. 3 Sampling Design | | 5| Data Presentation, Analysis Interpretation| | 6| Findings, Suggestions and Conclusions| | | 6. 1 Findings| | | 6. 2 Suggestions| | | 6. 3 Conclusion| | *| Bibliography| | *| Annexure| |. Executive Summary The project involved working with the core Marketing Department of the company, and worked as part of the marketing team that is looking at launching the Ultra Heated Milk (UHT milk) also known as tetra pack milk in TAMIL NADU. Initially, we had to understand the various players in the market, the marketing strategies and also the various pricing along with packaging techniques used by the players such as Nestle, Amul, Vijaya, Britannia, etc. We tried to analyse the gold standard of milk according to the respondents and what aspect do they value the most in their daily cup of milk. The project involved in Idea conception, product development, firming up communications, reflecting the same with external agencies that include the IMRB and media agencies such as Ogilvy and Mathew During the project, I have independently conducted and provided findings and recommendations through a qualitative research covering more than 50 respondents, via primary data collection method such as questionnaire and personal interview. The respondents were of various stratums such as double income no kids, house-wives, bachelors, students and health conscious individuals. The later stage of project involved conducting 5 In-depth interviews amongst UHT users, who were asked questions in detail about various parameters and characteristics they would look in a new player within the niche market of UHT. A focus group interview with more than four respondents about their experience with using UHT milk and comparing it with non-UHT milk users were conducted. The project involved understanding the reasons for using UHT milk and the awareness level amongst UHT milk users, and the price sensitive index in the UHT industry. Also, key reasons for respondents keeping away from daily consumption of UHT milk. The findings gave brief highlights that in the current scenario, according to respondents the UHT milk is used or preferred as a contingency product, or during crisis situation. The important factors which respondents or consumers consider while buying UHT milk. Few factors such as price matters the most during the purchase of UHT. Secondly, the longer shelf life and easy availability are next important consideration parameters in purchase of UHT milk. The secondary data for the project was collected through journals, magazines and internet research. However, being a niche market, the secondary data availability was comparatively less. The project involved a complete exposure to milk industry and fast moving goods industry where detailed concept building was structured. During the conduct and completion of the project, certain limitations have been also encountered. The same have been mentioned below. We have also suggested some recommendations in order to reduce the limitations encountered. Chapter 1: Introduction. 1:1 Introduction The project involves a detailed understanding of consumer perceptions and the key factors affecting the consumption pattern of consumers. Consumer Research is the systematic collection and analysis of consumer information for the purpose of important decision making in marketing. Consumer Research plays an important role in marketing process, helps in consumer measurement, market potential, sales forecast, each element like product mix, distribution mix, price effectiveness of an advertisement campaign or consumer acceptance of a product. The above mentioned factors have been take into consideration while formulating the questionnaire for the research project. Cavin Kare. Pvt . Ltd is rolling into the markets of Tamilnadu with new milk variants(toned milk, double toned, standardized, low fat) flavoured milk and curd. The conclusions of this project will help the company to introduce the Tetra pack milk, which is made after an ultra heated temperature, where there in no bacteria and the shelf life of the milk is very high of approximately 180 days. 1:2 Objectives of the study. * To understand the general perceptions of the milk consuming population about UHT milk. * To study the consumption pattern of UHT milk. * To broadly, understand the key reasons for minimal consumption of UHT milk. * To do the competitive analysis of UHT milk production in Tamil Nadu. 1:3 Scope of Project * The project being a qualitative and quantitative in nature gives a wide scope to the research for significant findings and conclusions. * With the recognition of consumer perceptions and consumer behaviour for Ultra Heated milk, the scope and practical application of the project has been considerably widened. * The insights from the project can be used for new product development for the company i. e. the tetra pack milk, or the UHT milk, as the stage in a new development process- the concept development and consumer testing is already conducted during the research process. * The findings and conclusions of the project give emphasis on various parameters which influence the consumer behavior such as cultural factor, social factor and personal factors. * A Survey Research, which is used in the project, is a communication approach, which involves questioning respondents and recording their responses. It is the most versatile approach for the collection of abstract information of all types. * It offers an economical and efficient means of learning opinions and attitudes, intentions and expectations of respondents * Interpretation of question by the respondent can greatly vary the responses. 1:4 Limitations of Project * Research was conducted in certain parts of Tamilnadu and the respondents have given a voluntary response. * Certain limitations has been encountered while doing the project due to which information collected and conclusion that was arrived on it were as follows: 1. Due to the stiffness in time, very less chance of interaction with a huge number of Ultra Heated milk consumers were possible. 2. The data collected were according to the convenience of the respondents and the major hurdle was time management. 3. Some cases respondents were also not willing to give answers of few questions which were open ended questions. 4. The two month research process was comparatively less for studying the entire consumer behaviour of the Ultra Heated milk. Chapter 2: Conceptual Background About the Milk and Milk Product Industry: India is the largest producer of milk in the world with an estimated production of 91mn tons in FY03. The industry has maintained a high growth of milk production of about 4-5% per annum in the last two decades, especially after Operation Flood. Food and Agricultural Organization has projected Asia and Latin America to be the focal points of milk production growth, primarily due to high consumption, low-costs and non subsidized exports. India also has an inherent advantage of being amidst major milk deficit countries in Asia and Africa. Major milk importing countries are Bangladesh, China, Hong Kong, Singapore, and Thailand. Major Players in the Industry: The packaged milk segment is dominated by the regional and national level dairy cooperatives. These dairy co-operatives collect milk from the various small-scale vendors, pack it and distribute it under their brand name. There are certain standards set and tests conducted before the milk is collected from the vendors. The milk is tested for its fat content, taste, color, odour, quality (organoleptic test), acidity and specific gravity (water content). The standard specific gravity for cow milk is 1. 0295. The largest player in the milk market is Gujarat Co-operative Milk Marketing Federation (GCMMF) with its brand Amul that is a national level co-operative. The other National Co-operatives are Andhra Pradesh Milk Marketing Federation (APMMF) with its Vijaya brand, Karnataka Co-operative Milk Marketing Federation (KCMMF) with its Nandini brand and Aavin (UHT milk) in Tamil Nadu Co-operative Milk Federation Ltd. There are numerous regional dairy cooperatives with their local brands. Gokul, Varana in Maharashtra, Saras in Rajasthan and Verka in Punjab, are the prominent ones. There are a few private players such as J K Dairy, Heritage Foods, Indiana Dairy, Dairy Specialties, etc. A few MNC players have recently entered the market. Britannia attempted to foray into the fresh pouch milk market nationally, but has withdrawn from most markets after receiving a poor response. Nestle, Britannia and Amul have forayed into emerging segments such as Ultra Heated Treatment (UHT) and flavored milk. Ultra Heat Treated (UHT) milk is becoming popular and is estimated at Rs1. 5bn. Major players in the UHT milk market are cooperatives like Amul (GCMMF) and Vijaya (APMMF) and private players like Britannia and Nestle. National Dairy Development Board (NDDB) has also entered this market under its Mother Dairy brand. Another category of milk, which has a small market, is flavored milk (fat content of around 3%). The main brands in this category are GCMMF’s Amul Kool, Aarey’s Energee, Britannia’s Milkman and Nestle’s Fruit n Milk. Condensed milk is a popular ingredient used in homemade sweets and cakes. Nestles Milkmaid is the leading brand with more than 55% market share. The only other competitor is GCMMFs Amul. Total investment in the dairy sector between 1991-2002 was at Rs150bn, of which foreign investment was of Rs11bn. India’s total milk production is projected to grow to 108mn tons by end of 2007 as per Tenth Plan estimates. The market is estimated to touch Rs1,100bn in value terms by FY05. Product Profile: Ultra Heated Treatment (UHT) is a new product for Cavin Kare Pvt. Ltd. The company plans to launch the product is the mere future, after analyzing the consumer perception and purchase behavior steps. According David Louden, we can define Consumer Behaviour as processes a person goes through when purchasing and using Products and Services, including Mental and Social processes that precede and follow these actions. Consumer behaviour encompasses the behaviour that consumers display in searching for, purchasing, using, evaluating and disposing of products and services that they expect will satisfy their needs. It is a study of the decisions of individuals, groups and organizations to spend available resources on consumption related items. There are various roles played by a consumer: a) Initiator b) Influencer c) Buyer d) User The consumer buying decision process can be explained as follows: Need Recognition Pre- Purchase Information Search Evaluation of Alternatives Puchase Decision Post Purchase Behaviour Five Force Model for Ultra Heated Milk Sector The Ultra heated milk comes under the Diary Industry. While understanding the diary industry we can apply the Porter’s Five Force Model to the industry thereby relating it to the Buyers Power, Supplier’s power, Substitutes, New entrants and Degree of Rivalry. The dairy market will be analyzed taking manufacturers of packaged milk and dairy products as players, retailers as buyers, and raw milk producers (dairy farmers) as suppliers. The market has a three-level structure: small dairy farms form cooperatives, which are organized into 270 unions, and each state has its own federation of these unions. The food retail market in India remains fragmented, reducing buyer power, although the entry of large foreign chains is destined to increase buyer power going forward. Strong growth in the dairy market will encourage new entrants while easing competitive rivalry. Buyers Power The dairy market will be analyzed taking manufacturers/packagers of dairy products as players, and food retailers as buyers. Food and beverage retail is fragmented in India: the non-organized segment accounts for a significant share of its revenues, and independents and small supermarket chains are significant in the organized segment. Regulations make it difficult for large foreign retailers such as Wal-Mart to gain access to the retail market. In these circumstances, where market players have many small potential buyers, buyer power is weakened. It is difficult to differentiate staple foods such as milk and butter, although manufacturers can target end-users with their branding strategies, or develop more individuated, premium products, such as organic yoghurt, to defend against the power of buyers determined to make purchasing decisions on price alone. There is some forward integration: Amul, for example, plans to open retail outlets to sell its own dairy products. Dairy products are an important part of most consumers food and beverage purchasing, and food retailers are therefore strongly motivated to stock them; this weakens their buying power, assessed overall as strong. Suppliers Power For many dairy markets, the key input is milk, which manufacturers must buy from farmers. Dairy cooperatives, which typically integrate dairy farming, milk collection, processing, and packaging, are present in developed-economy markets (e. g. Campina in India); however, they have a much more prominent role in India. Almost 100,000 dairy cooperatives are organized into 170 producer unions, which are combined at state level into 15 cooperative milk marketing federations. Some of the latter have strong consumer brands for their milk and other dairy products, such as Amul. As the Indian market is dominated by these cooperatives, the suppliers of interest are still further upstream, and include manufacturers of cattle feed, milking machines, and packaging, and providers of services such as veterinary care and artificial insemination. The products involved are fairly commoditized, and there are a reasonable number of suppliers; also, the ability of cooperatives to purchase on behalf of their members (who may be very small-scale farmers) means that supplier power is correspondingly decreased. Overall, supplier power is moderate. New Entrants The dairy market can be entered by a new company starting up, by an existing company diversifying into dairy product production, or by a dairy products company established elsewhere beginning to sell in this market. Imports of dairy products are permitted, although tariffs are not negligible. Small-scale entry, perhaps as an artisanal producer of premium dairy products, does not require very large amounts of capital. However, for new entrants aiming to challenge the major players in the mass consumer market, entry barriers are higher. Scale economies in production will be important. Most dairy products are perishable, which means that reliable supply and distribution cold chains are vital to avoid the costs of wastage this can be a particular barrier to entry in India, with its combination of hot climate and often poor infrastructure. Leading dairy product players may have strong brands, aimed at retaining end-user loyalty, which means that new players will have a more difficult task to differentiate their own brands. Government regulations include laws on food safety, which increase compliance costs. Overall, there is a strong likelihood of new players in the dairy market. Substitutes From the consumers point of view, dairy products may be used directly as food or beverages, or ingredients for other home-made foods. There are a wide range of foods and drinks that can be used in similar ways to dairy products, so if dairy price rise too high, it is easy for consumers to replace them with alternatives. This reduces the pricing freedom of retailers and market players. Some of the alternatives may have advantages for retailers, such as cheaper storage or higher margins. The threat of substitutes is assessed here as strong, although dairy products are important parts of most peoples diet and are unlikely to becompletely replaced. Rivalry The market is fairly fragmented, with the three largest federations accounting for less than 50% of the total market revenues. This decreases rivalry. Furthermore, as dairy products are usually perishable, storage costs are high. Industrial production of dairy products requires substantial, specialized assets, and the need to sell these off when leaving the market translates into high exit costs. Overall, rivalry is moderate. However, as the cooperative federations dominate the market in their home states, retailers have less real choice of dairy product maker than elsewhere, which translates into high switching costs and reduces rivalry. Chapter 3: Profile of the Organization 3:1 Corporate Profile Success is a journey not a destination. Cavin kare began with a young mind choosing the road less taken. In 1983 with a single product, cavin kare started out as a small partnership firm Chik India. In the year 1990, it was promoted as beauty cosmetics pvt ltd and was later renamed as cavin kare pvt ltd CKPL in 1998. With nnovative entrepreneur C. K Ragnathan at the helm, Cavin Kare emerged into a successful enterprise. From an initial investment 15000 cavin kare is an organization INR 5,000 Mil, well known for its quality products and excellent practices. Smart Marketing and clear product positioning not only ensure Cavin Kare’s growth but also help the company broaden its product portfolio extensively. The company now markets 10 major brands such as Chik, Fairever, Nyle, Meera, Spinz,Indica,Ruchi, CHinni, Tex and Karthika. Over the years the company has achived significant milestones and competitive edge with sound understanding of mass marketing dynaimics. The company offers high quality personal care (Hair care, skin care, home care) and food products borne out of a keen understanding of consumer needs and keeping up company’s value of innovation and customer satisfaction. Today, Cavin Kare has established a firm food hold in the national market increasing its popularity in the international arena in the markets such as Sri Lanka Malaysia Bangladesh etc. Cavin Kare has touched a turnover of 5,000 Million INR in 2006-2007. The company has employee strength of 640 and is well known for its people practice. The company invests in People process development. It has all india networks of 1300 stockists catering to about 25 lakh outlets nationally. 3:2 Partnerships 1) Hemlatha Enterprises Pvt. Ltd (HEPL) The media function of the parent company was transformed into M/S Cavin Kare Advertising Pvt LTd. (CKPL) during the late 2000 in order to cater to the parent company, CKPL needs in terms of better media planning negotiations and buying. It also planned to pitch for other clients for other non mass media business so as to function as an independent advertising agency. It started functioning as an agency on records on 29 Sep 2000 to M/s CKPL. 2) Trends In vogue Pvt Ltd Trends in vogue pvt ltd a group company of CKPL came into being on July 2002 with a clear cut focus on providing personal styling and beauty solutions to everyone in the family. The company has pioneered the concept of Family Salons in India with its specialist brands- Lime Lite and Green Trends. With a team of professionals, highly qualified cosmetologists and hair care specialists from its in house institution- trends academy and with the skill base of the Cavin Kare R and D team, trends in vogue offers a range of cosmetics treatments including those made from Natural ingredients. Two major brands under Trends in Vogue: * Limelite * Green trends 3) Maa Fruits Pvt Ltd The company acquired Maa in February 2008 and post which the company is taking efforts in building efficient systems and processes. The plans include changes in packaging and concentrated efforts to build the brand. The brand is being aggressively marketed and distributed through CKPL’s sales network. 4) Cavin Kare Diary Division A new entrant into the line of business under the Cavin Kare Group, the CK diary division started with the acquisition of Prakash Diaries at Kanchipuram. Cavin’s Milk, as the brand is named, launched in Chennai on 13th January 2009. The diary division is currently in the process of vast and rapid expansion. Toned Milk Flavored Milk Full cream milk Standardized Milk Cavin’s Curd Double Tonned Milk Cavin Kare Pvt Ltd 3:3 Brands launched by Cavin Kare Pvt Ltd Chik Shampoo Brand History: Chick was first product to be launched by Cavin Kare in 1983 and it was responsible for popularizing the concept of sachets in the shampoo category. Today 71% of the volume of shampoo comes from sachets, largely due to the contribution of Chik. Chik was the first shampoo to launch a 50 paise sachet in 1999. It further accerlarated the growth of Chik, and it became the second largest shampoo brand in the country in the year 2001. The latest market share of CHik is 18%. The shampoo has launched a new variant of Chik Anti- Dandruff. Competition: The biggest competitor of Chick Shampoo is Clinic Plus, which also entered into the territory of Chik offering 50 paise and 1 rupee sachets in 2002. Target Audience: Chik Shampoo is targeted at Women 18-35 and rural audience. Fairever Brand History: Fairness is a proposition which Indians are obseesed. Till 1998 there was a only major player Fair and Lovely which was monopolizing the market with share of 95% (98% in rural), other players like Revlon Touch and Glow, Ponds Touch and Green, Freya, Fair Plus,Nivea Fairness cream for mass markets. The company then launched the product Fairever and communicated it to the target market as â€Å"Reason to Believe† of delivering fairness. The company converted a simple consumer insight into a proposition that made sense to the target audience. Over the ages consumers believed that ‘intake of saffron and milk by expected mothers helped them to deliver a fair baby. This simple insight was converted into a product proposition and that gave birth to the brand FAIREVER. Target Audience: The fairness cream customer is typically a female. The User is the catergory of B,C,D and the most common age to start using fairness cream is 13-15 years. The target age group is 14 to 35 years. USP of the brand: Get Natural in just 4 weeks. Competitors: Fair Lovely is a big competitor in the market. Other brands such as HLL, Emami, Godrej,Elder,Paras all try to share the same pie. Karthika Meera and Karthika together in Tamil Nadu make up to 90% of the category value while the rest is made up of unbranded players. Karthika’s positioning is to provide affordable hairwah solutions in the hair wash powder front. Meera Powder Using Shikakai for hair wash was a white spread practsie in the South India specially in Tamil Nadu and Karnataka. The brand Meera was created based on that time tested tradional practice and was launched during 1990 in Tamil Nadu as abranded Shikakai powder. The primary target was on home made Shikakai users. Different variants like Amla, Hibiscus and brand extentions have been tried out over the years but Shikakai remains the top selling variant of the company. Competitors Information: The major competitors are Karthika, Tiger Shikakai and Samrat. Due to Meera’s premium product offering it sees a lot of traffic from premium shampoos like Sunsilk, Clinic Plus and Pantene as well. USP of the Brand: The brand benefit is on â€Å"Healthy hair for years† Target Audience: Female 18 to 35, SEC A, B,C Meera Shampoo The brand launched on June 2001 in Tamil Nadu and Andhra Pradesh markets. IT has healthy growth and is currently having 10% market share in AP as on August 2006. Competitors: The major competitors are Clinic Plus, Sunsilk and Pantene. USP: The brand is build on strong and heathy hair for years. Target audience: Female 18 to 35, SEC A, B,C Nyle SHampoo The brand was launched in 1993 in Tamil Nadu and reached market share of 8% in 1999 but has been declining since then. Nyle mainly sells in the north west and east and competes with Ayur, Vatika and SUnsilk shampoos. Target Audience: Female 18 to 35, SEC A, B,C Brand Proposition: Naturally nourishes and moisturizes for soft and shiny hair. Spinz Deo: Brand History Spinz deo comes with long lasting international fragrances sourced from the finest perfumery houses across the world. Consumer Profile: Female 15 to 28 years old. Female, Sec A and B users of Deodrants Urban and mostly college goers, women constantly on the move. Brand Ambassador Actress Genelia D’Souza ( an actress in Bollywood and Kollywood) Competitors The unorganized sector is as big as the organized one. The big players in organsied markets are Rexona, Axe, Eva, Fa, Denim, Nive and Dove. The unorganized sector consists of a lot of brands. Communication lines: â€Å"Enjoy Life nonstop† Spinz Talc Brand History The brand was launched in July 1999 in Andhra Pradesh and later in Tamil Nadu during late 1999. The brand has a good presence in Indian markets. It was relaunched later in 2002 and during this period the brand was extended across India. The brand again was relaunched in Feb 2004 for the second time with packaging upgradation and new theme commercial based on enjoyment platform. Target Audience: Female users of talc powder. In the age gropu of 15 to 35 years. Sec A and B Tex Tex is a brand in the segment of toilet cleaner product and was launched in the November 2005 in Tamil Nadu and achieved 10% market share within 3 months of its launch. Competitors: Harpic is the biggest competitor of the brand. Target audience: Housewives 25 to 45 Sec A B C Food related brands. Ruchi Pickles: The product concentrates on vegetarian pickes of ginger, mango, amla, garlic, etc. Consumer Profile: Unisex- Pickles are both consumer under male and female It is primarily consumed by people of age group 25- 50 years. Present in both urban and semi urban. Competitors: The major players are Mothers Recipe, Priya, MTR, Bedekars etc Chinni Masalas Product Variants- Turmeric powder, sambhar powder, chicken masala etc. Consumer Profile: Women in the age group 20 to 45. Present in both urban and semi urban Competitors: Various majors in South India such as Shakti Masala, Aachi Masala and MTR. In North Everest, Badshah and MDH. Chinni’s Pickles: Product: Vegetarian Pickles Variants: Lime, Mango, Tomato garlic in convenient sachets. Consumer Profiles: Unisex- pickles for both male and females. Primarily consumed in the age group of 15 to 50 years Present in Urban and Semi urban and Rural areas. Competitors: Low priced Pickle market is highly fragmented market with influence changing from district to district. Major players are Pandiyan, Kala, Selvan and Ravis. Chinnis Vermicili: Variants: Regular, Payasam Consumer Profile: Unisex, present in both urban and semi urban. Competitors: Bambina, MTR, True and Savourite. Chapter 4: Research Methodology 4:1 Source Method of data collection: For the purpose of this study, the research tool of the questionnaire was prepared to collect the relevant primary data pertaining to the customers buying behavior or general perceptions towards Ultra Heated Milk (UHT). The data collected was based on the random sampling of both UHT milk users and non UHT milk users. Besides, primary data was collected with the help of the questionnaire, the information was also collected through books, magazines, internet and newspapers. 4:2 Methods of data collection: The Primary Data Collection Method such as: * Survey Method * In-depth Interview Survey Method: In this method requisite information is collected through a questionnaire. To collect the information for this project we conducted with help of stratums. In-depth Interview: In this method the views of the customers were gathered on the basis of the questionnaire that was prepared on the feedback collected from the study. The Secondary Data collection method such as: * Magazines * Internet * Research by other players * Online research data * Reference Work 4:3 Sample Design: Sampling Plan: For the purpose of the survey, the information was gathered from various customers of both UHT users and Non users of UHT milk. Sampling Size: Survey Method: Questionnaire = 50 respondents The respondents were segmented into stratums such as:- * House wife * Bachelors * Local Working couples * Local DINKS â€Å"double income no kids† Expats * Students In-depth Interview = 4 respondents Selection of Sampling Unit: Non- probability, convenience sampling Sampling Media: Questionnaire and Personal interview Chapter 5: Data Presentations, Analysis and Interpretation. Table 1 : Comparitive Study of Major Players Brands | Products | Tetra Pack Size | Price | Shelf-Life | Nestle | Nestle Slim | 1 liter Packs | Rs 42 per liter | 120 days | | Nestle Nautral | 1 liter Packs | Rs 40 per liter | 120 days | Amul | Amul Taaza Double Toned Milk | 1 liter, 500 ml | Rs 36 per liter | 180 days | | Amul Lite Slim and Trim Milk | 1 liter, 500 ml, 200 ml | Rs 16 per 200ml | 180 days | Britania | Britannia Milk | 1 liter Pack | Rs. 40 | 120 days | | Slimz Milk | 1 liter pack | Rs 40 | 120 days | Aavin | Standardised Homogenious | 1liter, 500ml | Rs. 39 | 120 days | | Tetra Fino ( Delite) | 500ml | Rs. 18 | 60 days | Nandini | Good life | 500ml | Rs. 17 | 120days | Heritage Foods | Slim Milk | 1 liter | Rs. 38 | 120 days | New players in the markets are Mother Diary Vijaya, available only in Karnataka A. P Table Objective: To study the various SKU’s offered by the various players in the Tamil Nadu market for UHT milk. Table Interpretation: Although the market is niche, there are 6 players in the market who offer various SKU’s to the consumers. And likely there is a very probability for players who o.

Paddy Power Case Study Essay Example for Free

Paddy Power Case Study Essay Alina Wheeler defined branding as a disciplined process used to build awareness and extend customer loyalty (). Branding is about seizing every opportunity (), a desire to lead, outpace the competition and give employees the best tools to reach customers. Paddy Power has accomplished to adhere to all those principles, all through their accession to becoming the largest betting firm in Ireland. The company had to rebrand, to become a broader-based entertainment company and to this extend a number of changes took place to establish their new identity and service brand. The image of a fun, friendly and fair was promoted to differentiate them from the competition and they made changes in their structure to facilitate each one of those elements. Making it fun entailed broadening the appeal of betting, bets on celebrities, elections, stocks, and anything people where interested in became available. They enhanced the customer’s experience with bigger brighter and better designed outlets, audio and video equipment and interaction terminals. They invested in training their staff to improve the customer’s experience and support their friendly image. They promoted their image of fairness through money back specials, putting emphasis on the circumstances rather than the rules. All those steps where aimed in enhancing the Paddy Power brand. Additionally by creating controversial advertisements and consistently denying to ‘playing by the rules’ they created a buzz around their brand, they became a topic of conversation and that led to enhanced brand recognition and awareness by the public. To demonstrate this we can consider the fact that the Paddy Power brand recognition in Ireland has now reached 90%. All those decisions changed the perception not only of the Paddy Power service brand but the perception of the betting industry. The closer we examine the company it becomes clear that they are determined to disassociate the brand from the ordinary, to create new rules instead of adhering to the existing ones, and this is what makes Paddy Power unique. When faced with restrictions on sponsorship they got a player to change his name to Paddy Power by deed poll, when their outdoor campaign of the Last Supper was deemed offensive and had to be removed they instead covered the poster with a sticker that read â€Å" There’s a place for fun and games. Apparently this is not it†. The company has also capitilised on opportunities to connect with different segments of the market. The launch of websites such paddypowerbingo.com directed at the female customer is an example of this. What is so unique about this approach is that the combination of fun, fair and friendly has set the company apart from the competition. The element of differentiation is really strong in the brand as no other betting firm approaches the market the same way. Paddy Power established their service brand by changing their image, coming closer to the consumer and by cutting through the proliferation of choices as in the mind of the consumer they became synonymous with providing an exceptional service, in every way.

The Hotel Industry In Britain

The Hotel Industry In Britain According to the British laws a hotel is a place where a benefited traveler can receive food and shelter provided he is in a position to for it and is in a fit condition to receive. Hotels have a very long history, but not as we know today, way back in the 6th century BC when the first inn in and around the city of London began to develop. The first catered to travelers and provided them with a mere roof to stay under. This condition of the inns prevailed for a long time, until the industrial revolution in England, which brought about new ideas and progress in the business at inn keeping. The invention of the steam engine made traveling even more prominent. Which had to more and more people traveling not only for business but also for leisure reasons. This lead to the actual development of the hotel industry as we know it today. Hotel today not only cater to the basic needs of the guest like food and shelter provide much more than that, like personalized services etc. Hotels today are a Home away from home. Hotel can be classified into different categories or classes, based on their operational criteria. For example the type of accommodation they provide, location of the property, type of services provided, facilities given and the clientele they cater to can help categories hotels today. The market segmentation is economy hotel, mid market hotel, suite hotels, first class hotel, deluxe hotel, casino hotels, resort hotel and resident hotel. Source:http://www.scribd.com/doc/6170286/Introduction-to-the-Hotel-Industry Hospitality industry offers a variety of service including food service and accommodation and has different organizations. One of the most common sectors of hospitality industries is hotel and followed by restaurants. Hotel and restaurants have commonalities but differs in many ways they serve and the quality service that they offer. The organisational sturcture of a hotel Two main divisions in any hotel. The first is operational which contains the following departments : Food and Beverage division Accommodation House keeping Security Functional division contains the following hR Mgt Markeying Finance A/c Dicuss each departments roles Scale and scope of hospitality: Firstly, there are four basic types of the hotel ownership such as the franchise, privately owned and operated, leased and managed, on the other hand restaurant can be franchised and privately owned only. The franchise operation is privately owned but the owner pays for the franchise fee and followed by the royalty which is paid monthly and according to the contract same as the restaurants. The privately owned and operated hotel has company partnership which that may have investors or others with a financial interest in the hotel, however, in the restaurant industry it has one sole or partner ownership who run the business. Leased hotels are owned by individual or company but only lease the establishment. And lastly, the managed hotel is privately owned but has an agreement with another hotel brand to run the hotel operations. Source:http://www.ehow.com/about_5598328_types-hotel-ownership.html#ixzzOfDhyE1W Assessment of hospitality related orgs: ( judgement, evaluate) According to People 1st State of the Nation Report 2009, it is roughly 31% of high turnover in terms of labor in the industry and the employers are spending GBP 414 million on recruiting and improving new staff in 2008/09. Secondly, in diversity perspective in terms of products and services such as food, drinks, accommodation, conferences and banqueting, leisure facilities, levels of services and customer service varies on what kind of hotel and restaurant are. This means the target that they are targeting differs the quality that they are offering. For instance, in 5-star hotel you will see that the food and service are quite posh and branded, the facilities are expensive which exceeds on your expectations, thus, you are delighted of the food and service they offer compared to the 2-star hotel which is much cheaper. These are the things that we are considering regarding the factors that makes it diverse in service . Another thing is the culture of a certain country that they offer different meals and different kinds of meat according to the norms that they are believing in like the Halal food in Muslim country which the people do not eat pork. It is bizarre to give them this meat (pork) because it cre ates chaos and conflict to you when you set up a business in Muslim country. The organizational side of the hotel and restaurant can be divided into operational and functional. The operational is more on food preparation, food and services, accommodation service and front of house services while the functional is more on human resources, finance, marketing, research and development, security and maintenance. In operational point of view in the hotel are much sophisticate and posh and meticulous than the restaurant perspective. The hotel offers international food much more compared to restaurant which is much limited. Hotels caters all according to customers need. In terms of employees such as the waiter and receptionist, the hotel are hiring much more people and mostly who have a degree with personality and experience while the restaurant need few employees regardless of a degree , personality and experience to a certain degree. In functional, the hotel have human resources and high security and maintenance primarily because it is much bigger company and enor mous responsibility and caters different nationality with regard the employee and customers. The following are the organisations which are related to these industries: I want to do this! Whats This? People 1st is the sector skills council for hospitality, leisure, travel and tourism. They are working to transform skills in the sector, particularly in the areas of management and leadership, customer service and craft skills. They are committed to ensuring that public funds support the industry to develop only those qualifications and programmes that meet the needs of employers. The British Hospitality Association has been representing the hotel, restaurant and catering industry for 100 years. The Association exists to ensure that the views of the British hospitality industry are represented in a forceful, coherent and co-ordinated way to government and policy makers in the UK and internationally, in order that its members businesses can flourish. The Institute is delighted to release a new suite of five online learning modules which are freely available to all. The modules are tailored to meet the needs of hospitality and tourism students and professionals. They also support learning for our own Hospitality Management Qualifications. These organizations helps everyone what are the current trend and development in hospitality industry. It keeps us update and be aware about the opportunities in the market. Moreover, it enhances our knowledge and we have questions we can check it out anytime we want to. On top of that, it helps the hospitality industry what are the things they need to improve which quite fruitful to all. Task 2 The hotel and restaurants have commonalities in terms of functional and operational side of hospitality management but they have differences in other things. The hotel functional side are the human resources, finance, marketing, research and development, security and maintenance where the restaurant varies whether the restaurants are fast food chain, fine dining restaurants or vending machine. In fast food chain like McDonalds has human resources, finance, marketing ,research and development, security and maintenance however fine dining restaurants do have but others do not have. In operational points of view in the hotel and restaurants like food preparation , food and beverage services, accommodation services and front of house services have same legislative law regarding the health and safety ,environmental law and other laws. The way they do quality service differs in the way they deal the customers and their target market as the hotel restaurants are more meticulous and customer oriented than the restaurants in the market. Hotels have star rating according to their quality and status and much more posh compared to restaurants. The hotels now offers more careers than the restaurants from a wide variety of jobs to choose from. They can apply in management, event organisation, restaurant and bar work as well as operational roles which includes the finance, human resources and marketing. On the other hand, careers in restaurants include management and chef work which is the most difficult to look for purely because of lacking the required skills and experience but in the larger restaurants opportunities for business managers, finance managers and operational staff are existing. In conferences and meetings and events are massive business that mostly involves in the hotel which accounts of 60% according to the British Hospitality Association Centres trends and statistic 2008. Many occupations in the hospitality industries are offering full time, part time and casual and from agency. The full time has 40 hours a week normally but can exceed depending on the availability of the employee whilst in part time offers 20 hours only. The casual are just on call employees but have a limited benefits compared to full time and part time job. On the other hand, if they run out of members of staff they might call from agency to cover up for those who make an absent or those situations that needs more staff . Part-time job are mostly students and they are hired according to their availability especially in the hotel and fast food chain restaurant. The part-time job salary is roughly 5.82 and the full time is much higher depending on how much longer they are in the company. It varies from person to person and it depends on the size of the company and the amount of the responsibility involved and sometimes , packages can include profit-related. Restaurants employ more th an 526,000 full time and part time staff accounting 82% in the UK. In the hotel the full time are approximately 72% in terms of employability. In the UK there are over 46,000 hotels and guest houses and the hotel industry remains a vital role in the economy having an annual turnover of roughly 40,000 pounds according to trends and statistics in 2008 British Hospitality Association. In terms of salaries, the trainee hotel manager earns from 12,000 pounds to 19,000 and the more experience hotel manager gets 16,000 to 22,000 while the restaurant manager salary range from 16,000 to 20,000 pounds. As far as structure is concerned, hotels and restaurants are different in many ways such as the hierarchy ,teams, organisations structures number of employees , career progression , staff characteristic , flexibility and interpersonal skills. The hotels have general manager that look the company as a whole or have a big picture of it. It is break down into department where they are specific on their task like restaurant manager has a responsibility to manage the people working in the restaurant such as the waiter, receptionist and the back of the hotel like the chef. On the other hand, the restaurant is much simple to operate and few people are working here so the restaurant manager are much more relax and specific on what they are doing in the said establishment. The progression of career in the hotel is much better than the restaurant for the reason that if you are working in the hotel it is much easier for you to be hired in higher position in the restaurant since you have the bac kground working in the hotel. In addition, hotel staff can still have the options to apply in the other hotels and restaurants such as the supervisor after being a waiter before. This is what we call career advancement after having intensive training and qualification given by the hotel apart from the experienced gained in the hotel. Since working in the hotel has diverse nationality , the personal growth and confidence become an asset and as time goes it develops which makes you a flexible type of person, thus, having a good interpersonal skills which the employer is looking for. Having said that, the hotel is still has plenty of advantages than the restaurant, although restaurant has pros in many things. But of course, it depends on the person as well if how determined and persevered he is in achieving his goals and be promoted in the company. Qualifications in the hotel and restaurant industries can be apprenticeships, national vocational qualification(NVQ), vocationally related qualification(VRQ) and degree as well. The apprenticeships are nationally designed for young people in age bracket of 16-24 which has two levels like the apprenticeship and the advanced apprenticeships and consist of an NVQ and three key skills such as the application of number, communication and IT. The NVQ is developed by National Occupational Standards which focus on job responsibilities within the scope of the industry which is complied in a portfolio evidence. The vocationally related qualification (VRQ) sometimes called as technical course of study usually 1-5 days. These qualification have levels from level 1-3 , A Level 2 NVQ is equivalent to 5 GCSEs grade A to C, and A Level 3 NVQ is equivalent to 2 A Levels.

Congress And The Change In Term Limits Essay -- Politics Political

Congress and The Change in Term Limits In 1994, for the first time in 40 years, Congress was drastically changed. The Democratic majority was uprooted and new, lively, freshmen were instated with a job to undertake. As part of the Republican=s AContract with America,@ these new Republicans had to revise the current Congressional term limit status. In undertaking this task, these men and women ran into a seemingly stone road-block. This roadblock consisted of long-term, carreerists who were unwilling to change. The problem was not that there were no Congressmen who were committed to real change elected in 1994 because there were, but Congress was highly dominated by long-term careerists in both parties who seemed to have more loyalty to the system than to their constituents. As Thomas Jefferson put it, "Whenever a man has cast a longing eye on offices, a rottenness begins in his conduct." (Oxford dictionary of quotations, p.272) Over time, career legislators are more likely to promote the interest of the establishment of which they are part than that of the larger public. This fact is not surprising. If most of a persons time is spent meeting with lobbyists, constituents, and bureaucrats, that person may actually come to believe what these influential people are saying. This is why new blood needs to enter Congress more frequently, in order to avoid the highly influenced Congress that is filled with old people with old ideals. Needless to say the once optimistic freshmen were unsuccessful in their task, and it=s plain to see why. Until that changes, Congress is not going to change. Congressmen need to get back to basics and realize that they are in office to serve their people, and not themselves. What would change Congress is term limits. By the middle of last year nearly half of the states had restricted, almost all of them by popular vote, the number of terms that their members of Congress could serve. But then the Supreme Court intervened. In U.S. Term Limits, Inc., et al. v. Thornton et al., a narrow five-to-four majority voided these restrictions, stating that "allowing individual States to craft their own qualifications for Congress would thus erode the structure envisioned by the Framers, a structure that was designed, in the words of the Preamble to our Constitution, to form a Amore perfect Union.@ (US Law Week, 1995) Congress, na... ..., Edward H.(2), "Six and Twelve: The Case for Serious Term Limits," National Civic Review, 1991. P. 251. Jefferson, Thomas. "Letter to Tench Coxe" 1799, The Oxford Dictionary of Quotations, 3d ed. New York: Oxford University Press, 1979, p. 272. McLaughlin, Fabrizio, Memorandum to "all interested parties," February 6, 1996, p. 1. (www.poilticalscience/pub/quotes.com) Moore, Stephen and Steelman, Aaron. "An Antidote to Federal Red Ink: Term Limits," Cato Institute Briefing Paper no. 21, November 3, 1994, p. 21. (Http://www.cato.org) Payne, James, AThe Culture of Spending: Why Congress Lives beyond Our Means@ University Press, 1991 p. 175-80. Smith, Bradley A. "Campaign Finance Regulation: Faulty Assumptions and Undemocratic Consequences," Cato Institute Policy Analysis no. 238, September 13, 1995, p. A15 (www.cato.org) U.S. Term Limits, Inc., et al. v. Thornton et al., 63 U.S. Law Week 4413, 4432. May 22, 1995. Wall Street Journal "Conflict in Congress," Wall Street Journal, April 22, 1996, p. A22.

Embryo and Stem Cell Research :: Diseases Science Papers

Thesis: While embryo and stem cell research may one day provide treatments for many diseases; including Parkinson's, Alzheimer's, diabetes, paralysis and cancer, ethical consideration must be addressed in order for scientist to utilize human embryos for medical research. I. Introduction Stem cell research has shown a great promise and advance in its technique since 1998 when human pluripotent stem cells were isolated for the first time. Since then research on stem cells has received much public attention both because of their extraordinary potential in curing devastating diseases and because of relevant legal and ethical issues. While embryo stem cell research may one day provide treatments for many diseases, including Parkinson's, Alzheimer's, diabetes, paralysis and cancer, ethical consideration must be addressed in order for scientists to utilize human embryos for medical research. The purpose of this paper is to inform the reader about the stem cells and research involving embryonic stem cells and others, and to address some of the ethical and moral considerations. It is important to understand the basic concepts and terminology. The following section will give definitions, types and origins of stem cells. It will then be followed by further discussion of embryo stem cells, giving specific attention to their pluripotent characteristics and differences from adult stem cells. Finally the moral and ethical issues will be addressed from scientist and pro-life advocate's point of view. The stem cell research is still in its infancy and needs a lot of support and effort to advance further. In order to promote the advance of the techniques for the good of human kind, it is important to understand the topic and issues around the stem cell research and thus promote more stem cell research. II. Background Information What are Stem Cells? A stem cell is a special kind of cell that has a unique capacity to self-replicate and to give rise to specialized cells. There are three basic types of stem cells: totipotent, pluripotent, and multipotent. Totipotent stem cells, meaning their potential is total, have the capacity to give rise to every cell type of the body and have the potential to develop into a fetus when they are placed into the uterus (Wang, 2002). To date, no such totipotent stem cell lines (primary cell cultures) have been developed. Pluripotent stem cells, such as embryonic stem cells, are capable of generating types of cells that develop from the three germ layers (mesoderm, endoderm, and ectoderm) from which all the cells of the body arise (National Institutes of Health Department of Health and Human Service (NIH), 2001, p 2). Embryo and Stem Cell Research :: Diseases Science Papers Thesis: While embryo and stem cell research may one day provide treatments for many diseases; including Parkinson's, Alzheimer's, diabetes, paralysis and cancer, ethical consideration must be addressed in order for scientist to utilize human embryos for medical research. I. Introduction Stem cell research has shown a great promise and advance in its technique since 1998 when human pluripotent stem cells were isolated for the first time. Since then research on stem cells has received much public attention both because of their extraordinary potential in curing devastating diseases and because of relevant legal and ethical issues. While embryo stem cell research may one day provide treatments for many diseases, including Parkinson's, Alzheimer's, diabetes, paralysis and cancer, ethical consideration must be addressed in order for scientists to utilize human embryos for medical research. The purpose of this paper is to inform the reader about the stem cells and research involving embryonic stem cells and others, and to address some of the ethical and moral considerations. It is important to understand the basic concepts and terminology. The following section will give definitions, types and origins of stem cells. It will then be followed by further discussion of embryo stem cells, giving specific attention to their pluripotent characteristics and differences from adult stem cells. Finally the moral and ethical issues will be addressed from scientist and pro-life advocate's point of view. The stem cell research is still in its infancy and needs a lot of support and effort to advance further. In order to promote the advance of the techniques for the good of human kind, it is important to understand the topic and issues around the stem cell research and thus promote more stem cell research. II. Background Information What are Stem Cells? A stem cell is a special kind of cell that has a unique capacity to self-replicate and to give rise to specialized cells. There are three basic types of stem cells: totipotent, pluripotent, and multipotent. Totipotent stem cells, meaning their potential is total, have the capacity to give rise to every cell type of the body and have the potential to develop into a fetus when they are placed into the uterus (Wang, 2002). To date, no such totipotent stem cell lines (primary cell cultures) have been developed. Pluripotent stem cells, such as embryonic stem cells, are capable of generating types of cells that develop from the three germ layers (mesoderm, endoderm, and ectoderm) from which all the cells of the body arise (National Institutes of Health Department of Health and Human Service (NIH), 2001, p 2).

Historical Account of African-Americans Seeking the American Dream Essa

Historical Account of African-Americans Seeking the American Dream The American Dream began as a vision for the men who framed the Declaration of Independence and the Constitution of the United States of America. These two documents provided the foundation upon which the American Dream was built. The reality of the American Dream translated into a nightmare for the African-Americans who had to overcome slavery in order to achieve the ideal that all men are created equally. Their dream did not become a reality with the signing of the Declaration of Independence; in fact, even after slavery was abolished, there was no concrete date established that mandated that whites and African-Americans were equal. The law said the slaves were free; however, society did not consider them equals. The African-American writers utilize the American Dream in their works, but they seem to use it in an interesting manner: connecting to the past in order to realize their future. The slave narratives outline dreams of freedom and often provide insight into the horrors of s lavery, while more contemporary writers use the dream to connect to their characters’ past and the horrors in their lives in order to realize their future. The founding fathers of the United States of America crystalized this country with a "dream". Their dream was a vision of the things they wanted in life and for their country, which was memorialized in the form of the Declaration of Independence. The architects that built this country dreamed that all men would be considered equals and "that they are endowed by their Creator with certain inalienable rights" including "life, liberty, and the pursuit of happiness" (Jefferson, 729). The original version of this dream, found in ... ...ument, which made this declaration. The American Dream is a real part of our culture and the dream seems to be a strong theme in the African-American literary canon. Works Cited Bradley, David. The Chaneysville Incident. New York: Harper & Row, 1981. Brent, Linda. Incidents in the Life of a Slave Girl. The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. Douglass, Frederick. Narrative of the Life of Frederick Douglass. The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. Equiano, Olaudah. The Life of Olaudah Equiano. The Classic Slave Narratives. Ed. Henry Louis Gates, Jr. New York: Penguin Group, 1987. King, Jr., Martin Luther. "I Have a Dream." Lincoln Memorial, Washington, D.C. 28 August 1963. Morrison, Toni. Song of Solomon. New York: The Penguin Group, 1977.

The Black Madonna

The Black Madonna The Black Madonna by Muriel spark is a short story about Racism and religion. It aims to explore the real meanings behind what people say and the actions they do. It deals with happenings that closely reveal people’s reactions to it. Muriel Spark does this through subtle humor by the ironic happenings that take place during the short story. The characters in the short story play a huge role in adding to the dramatic storyline. At first impression the married couple Lou and Raymond seems normal to an extent but under scrutinization the couple’s lifestyle seems forced and exaggerated. This could add to the fact that they are not comfortable with who they really are individually and as a couple. Because of the constant stress which they endure of not being able to produce a child (Spark 38) mainly because they are Roman Catholics. Apparently, in the short story Roman Catholics are usually expected to have large families. One could say that this notion can support stress in their chosen religion and in their relationship. Although they are content with luxuries they haveacquired due to the absence of them having children. The couple takes their religion quite seriously and feels displaced if someone strays away and defies the religion. They have expectations that the person would find their way back to the religion. This can be seen with Henry. Who defied the Roman Catholic Church and who is expected by Lou to return back at some point (Spark 40-41). Lou and Raymond strive on inviting guests to their home. These guests are either Roman Catholics or somehow have been connected to the religion. In the text it is not difficult to notice that Lou and Raymond pride themselves on being non- judgmental. But yet they only invite Roman Catholics not caring of their class, may it be high or low class (Spark 39). In the short story Raymond invites two Jamaicans from his work( Spark 39). Why this should be seen as some kind of event if Lou and Raymond are really non-judgmental. This leads one to think that the couple is hypocrites. The couple covers up themselves under a facade that people of different skin color are equal. As well as deserving of every pleasure that life has to bring. We can see this facade clearly in Lou. She leads herself as well as her husband to believe that she is not a snob (Spark 39 and 45). While in actual fact she is the most prominent in her facade. This can be substantiated through when she has an encounter with Tina Farrell; a sorter that the derogatory term â€Å"darkies† should not be used to refer to black people( Spark 40). Well in the right as that is derogatory and degrading. But later in the short story Lou contradicts herself . Lou losing almost her temper with Henry about his opinion about the mentality of Lou’s sister, Elizabeth. Lou in her mind questions the authority of Henry being able to voice his opinion. She furthers her soliloquy in her mind and reveals that because Elizabeth is white she can live any lifestyle that suits her but who might Henry be to comment on that lifestyle if he is black ( Spark 44). One is then able at first to think Lou is a â€Å"sensible† woman. She loves making all people feel welcome and she mixes with all classes of all people. But their color counts when they have their own opinions or when people are not anyhow connected to their religion. Sensibility implies reasoning and in being in control. One finds that it may be a struggle to apply these terms to Lou. When Henry is in the process of making his statement about the mentality of certain types of people, one can see Lou’s impatience and complete disregard for what he has to say. This can be substantiated through Lou not giving Henry a chance to have his view raised in completion (Spark 44). As well in the short story a point is reached where Lou is hysterical and close to portraying a lady on the brink of insanity. Raymond, a hypocrite like his wife seems more disgusted in the way people live than in being a concealed racist. However, Raymond feels just as intensely about religion as his wife does and is compelled to defend his religion. The climax in the short story ultimately reveals the peak of revealing the couple’s actual views on race. When Lou becomes pregnant with what is to be a little black girl, her disgust in herself and in her child is obvious. One could say that the idea if being associated with black people is intriguing to the couple but as being part of their family is not a something which they were going to allow. Her encounter with Tina, the sorter now holds no value. Lou and Raymond is therefore exactly like Tina. Which is a racist but they do not mind being associated or in the company of black people. References Spark, Muriel. â€Å"The black Madonna† Publisher, University of Cape Town press† Publication year: 2010 Page number: 36-51 www. diesterweg. de/lektueren/she_many_voices_of_english/978-3-425-09031-3-Probekapitel,pdf www. enotes. com/blackmadonna. jalen/black www. newsstatesmen. com/200012250052 www. weberburg. de/skool/schwerpunktthema-abitur-one-language-many-voices. html

Raging Achilles: Achiles’ Tragic Flaw

In the Iliad, homing pigeons character Achilles embodies galore(postnominal) of the characteristics of a hero including strength, quickness, leadership, and particularly, endurance. During the Trojan War, Achilles scraps valiantly, destroying and sidesplitting every world in his row with emerge any sign of fear or retreat. No Achaean questions his abilities nor do they precariousness his bravery they cite him as maven of their greatest warriors without whom they would have lost the war. However, match to Aristotles Nicomachean Ethics, Achilles does non exemplify a hu homosexuals with true fearlessness at all referable to one sincere character flaw.Ironically, this acute flaw is manpowertioned in the first line of the Iliad his enlivened normalise. accord to Aristotle, a naughty impatience prevents desperate men, handle Achilles, from attaining a true fearlessness because it alters the intentions quarter their actions. C drop offr analysis of Achilles enliven temper and its consequences illustrates that by Aristotles definition, Achilles does non possess true courageousness, merely neverthe slight a resemblance of it. Aristotle begins his subscriber line by classifying a live temper as a quality similar to courage, claiming that displeasure propels a man to confront his fears.Aristotle states zilch makes a man as doctor to encounter d fussinesss as a spirited temper (3. 8. 1116b. 27), implying that a courageous man must(prenominal) be spirited. However, despite these claims, Aristotle counters, stating that possessing a spirited temper does non needs mean one automatically acquires true courage. He asserts that while a spirited temper ignore provide a really courageous man (one with statuesque intentions) with support, a spirited temper can as well deter a man from macrocosm real courageous by altering his motives and incentives.Since a spirited temper lends to anger and passion, these often replace tenableness and k this instantledge as the incentive behind the actions of courageous men, such as in the case of Achilles. These sensations then result in a variety of consequences for the owner, including blindness due to anger, a proportion to beasts, and an obsession with punish. A close examination of Achilles and his actions reveals how his spirited temper changes his motivation, and consequently inhibits him from being truly courageous in an Aristotelian sense. The basis of a spirited temper is anger, which Aristotle both praises and criticizes.On one hand, anger overcomes fear and gives man the courage to face his fears. However, anger can also influence mans major power to think and dominate his motivations and likings. Thus, anger can catapult man to institutionalise actions non out of courage, but out of passion. For example, in the Iliad, Achilles anger transcends his ability to understanding and consequently impels him to engage in competitiveness with the river god Scamander aft er being insulted. plane after almost being killed by the river, Achilles anger prevents him from leaving the river and so, he surges onwith high hurdling strides, charging against the river (21. 42-343). Aristotle states that anger must be experienced under the remunerate circumstances and with the honorable people, and also in the right manner, at the right time, and for the right length of time (4. 5. 1125b. 32-34). In Achilles case, he exhibits none of these. Achilles directs his anger for Hector towards the premature target, the river. In addition, he holds onto his anger long-acting than he should and simultaneously risks his breeding. According to Aristotle, Achilles is thusly short-tempered and does not possess a true courage.His anger overtakes his reasoning abilities, movement him to commit undesirable acts and leaving him without turnal intentions. Achilles anger also affects his perceived physiologic state of being and further alters his motives by fueling his desires for strike brook. In Aristotles argument, he explains that men provoked by spirited tempers are comparable to beasts and therefore not courageous. In the Illiad, Homer often describes Achilles resembling to an animal. During the bout, Achilles is depicted as rearing like some lion (20. 94) and thundering on, on like oxen broad in the brow (20. 560). These descriptions illustrate a escape of restraint and semblance to a hazardous beast, thus further supporting the argument that Achilles is not in fact courageous. Aristotle states that balmy beasts are motivated by tormentthus they are not courageous, because they are spurred bya roused temper to rush into jeopardy (3. 8. 1116b. 33-36). Achilles epitomizes this Aristotelian idea by acting in response to a base emotion anger. Rather than being motivated by reason or knowledge, Achilles allows his anger to stimulate him.Consequently, this anger causes Achilles to lose parts of his humanity and bringing him closer to his animalistic base, which is further reflected in descriptions of his actions. Homer describes how Achilles charged, uncivilized, hurtling toward Aeneas, loosing a savage cry (20. 327). non only does this portray a baser, less human side of Achilles, but it also supports Aristotles idea that those who rush into danger blinded by their anger do not foresee the perils in store. In this case, despite Aeneas inferiority in ability, he is able to take this opportunity of temporary blindness to attack Achilles.This example illustrates Aristotles argument that Achilles spirited temper makes him similar to nothing more than a wild beast privationing true courage. Aristotles definition of courage also states that strike back as motivation corrupts true courage and leaves only a resemblance of courage. Achilles exemplifies a man who allows anger to fuel his desire for vengeance to distort his natural courage and purpose, leaving only a likeness of courage. Homer describes explicitly t hat Achilles motivation to place down the battle lies in his desire for revenge.Upon skill of Patroclus death, Achilles immediately declares that he entrust draw in the battle. Achilles proclaims, Despite my anguish I will beat it down, the fury mounting inside(a) me, down by force. all the same now Ill go and meet that murderer head-on, that Hector who destroyed the dearest life I know (Homer 18. 134-138). After having stubbornly refused to enter the battle despite the promises of wealthiness and glory, Achilles allows his desire for revenge to propel him into battle almost instantaneously. In fact, as the battle progresses, Achilles desire for revenge begins to resemble an obsession.He refuses to release his anger towards Hector, stating his desire for revenge even halfway through the battle. Achilles says, But now, PatroclusI shall not bury you, no, not till I drag back here the gear and head of Hector, who slaughtered you (Homer 17. 387-390). This plagiarize illustrat es Achilles complete fixation with revenge. Thus, according to Aristotle, he no longer acts through courage, but through obsession. dapple it is arguable that Achilles lack of fear of death makes him courageous, his basic motivations, revenge and anger, again prevent him from being truly courageous in the Aristotelian sense. passim the Nicomachean Ethics, Aristotle states mans incentive as the defining aspect in which to condition man. In Achilles case, his anger-fueled obsession with revenge motivates and supports his ability to match therefore, according to Aristotle, Achilles is not guide by reason, but by emotion (3. 8. 1117a. 8). Aristotle further explains that while revenge gives men support and pleasure, it does not imply courage. Aristotle states, Although those who fight for this motive are good fighters, they are not courageous, for it is not the incentive of what is terrific that makes them fight (Aristotle 3. 7. 117a. 5). Aristotle concludes his argument by stating that when pickaxe and true purpose guide a spirited temper, a man becomes truly courageous. Achilles, however, motivated by anger and revenge, does not resemble this truly courageous man. While Achilles does not fit this definition, he does nevertheless seem to have some form of courage arisen from his spirited temper. Aristotle defines this type of courage as a natural courage. Thus, Achilles does not possess true courage, but alternatively a natural courage governed by his base emotions.